Honda Report

Introduction




The history of the Honda Motor Company began
with the vision of one man - Soichiro Honda.
His dream was personal mobility for everyone.
Soichiro Honda founded the Honda Motor Company
in 1948. In the same year, he designed and engineered
the first product of this company - a 50 cc motorised bike
on a bicycle frame - in his small shed at Hamamatsu.

Soichiro Honda Founder, Honda Motor Co





'Challenging the Limits' is a phrase commonly heard across the length and breadth of Honda. It was made popular by its founder, Soichiro Honda, who knew that his fledgling company had to out-think and out-perform its competitors every step of the way in order to survive. After all, he started out at a time when his country was devastated by war.


'Soichiro's vision' was international in character. His desire was to lead the world in technology, and make a significant contribution to the creation of a better society. As a result, most of the products that Honda developed started out by making a difference. Whether it was the CVCC engine in the sixties or the solar powered car of the nineties, they all sought to challenge and overcome conventional wisdom.




Honda Siel Cars India Limited


HSCI's manufacturing unit was set up in 1997 at Greater Noida, Uttar Pradesh. The initial investment was Rs. 450 crore. The plant was built on a plot of 150 acres. The initial installed capacity of the plant was 30,000 cars per annum. The current production capacity of the plant is 50,000 cars per annum. The production capacity expansion was facilitated by an investment of Rs.150 crores. The company plans to further raise its capacity to 100,000 units per annum by the end of 2007 and 150,000 units per annum by 2010. The company has planned a new and further more technologically advanced plant in Bhiwadi. The work for the same has been started and the plant will be functional in a year or two.
Mr. Masahiro Takadegawa is the current President and CEO of HSCI. He took over this post in August 2005


Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company, with a commitment to providing Honda’s latest passenger car models and technologies, to the Indian customers. It currently is the 6th largest car maker in India after Maruti Suzuki, Hyundai, Tata Motors, Mahindra and Chevrolet. The Honda City, its first offering introduced in 1997, revolutionized the Indian passenger car market and has ever since been recognized as an engineering marvel in the Indian automobile industry. The success of City as well as all its other models has led HSCI to become the leading premium car manufacturer in India. The total investment made by the company in India till date is Rs. 1620 crores, further investment of RS. 1000 crore is planned and being currently invested for the coming second plant in Rajasthan. The company has a capacity of manufacturing 100,000 cars.

Product Range
Honda Siel Cars’ product range in India includes the Honda Jazz, City in the mid-size segment, Civic in the Lower D segment and Accord in the luxury segment and third generation all-new CR-V (both 2.0L 2 WD and 2.4L 4WD) in the SUV segment. While the City , Civic and Accord are manufactured at the company’s plant, the CR-V is imported from Japan as a Completely Built Unit.
Honda Jazz
The Jazz’s dynamic performance is achieved by a newly developed four-cylinder 1.2-liter i-VTEC engine, featuring Programmed Fuel Injection that delivers maximum output of 90 PS (66 kW) @ 6,200 rpm and Torque of 110 Nm (11.2 kg-m) @ 4800 rpm while giving impressive fuel economy of 16.1 km/l, as per ARAI test data. Jazz is available in 5-speed manual transmission with gear ratios optimized for a sporty driving experience, while ensuring good fuel economy. The Drive by Wire throttle control system enables precise control of the vehicle while driving. Safety of passengers and pedestrians is a top priority for Honda and all safety equipment is standard across all variants. The Honda Jazz comes fully loaded with various active and passive safety features including ABS (Anti-Lock Braking System) with EBD (Electronic Brake-Force Distribution System), Dual SRS airbags and pre-tensioner seat belts. Honda’s Advanced Compatibility Engineering Body (ACE) and G-CON (G-Force Control Technology) provide a high integrity survival zone that enhances self-protection and better compatibility in collisions with other vehicles. Honda’s Pedestrian-injury reduction body design helps protect pedestrians from injury in the event of a collision.

All-New City

Honda Siel Cars India, launched its all-new Third Generation Honda City in September 2008 with a completely new design, new engine, spacious cabin and equipped with various active and passive safety features. The company has also launched the 1.5 V MT & AT version of the City in September 2009. The new City 1.5V (MT & AT) comes with the introduction of attractive 5 spoke Alloy Wheels and elegant Front Fog Lamps for enhanced style and better visibility. The exterior looks of the new City 1.5V gets further stylized by addition of Chrome door handles, new Sporty Exhaust Finisher and Front & Rear mud guards. The new variant has a complete new interior look with the newly introduced Beige high quality fabric seats, Silver Colored Fan Knob, silver color inner door handles, door lining garnish and power windows panel. The car also gets the Dual front tweeters which will enable the customers to enjoy their best quality music and a driver seat back pocket for added convenience. The new Honda City will now be available as SMT, VMT and VAT. Additionally, all the variants will be available in 2 attractive types – Elegance and Inspire. The new Honda City has bagged several awards including 3 Car of the Year and the prestigious ICOTY (Indian Car of the Year) 2009. The model made a clean sweep in the viewers’ choice category winning all 3 awards announced by NDTV Car India & Bike India Awards, UTVi Autocar Awards and CNBC TV 18 Overdrive Awards. These awards truly exemplify the experts’ as well as the customers’ admiration and trust in the product.

Honda Civic
HSCI launched the 1.8V Civic in India in July 2006 which became a runaway success. The company has also launched the 1.8V version of the Civic in June 2007. It has now Launched the Sportier and More Aggressive New Honda Civic in September 2009. The new Civic juxtaposes Honda’s advanced technology with striking design. The new Curved 5 Point Metallic Front Grille and restyled Front Sporty Bumper add to a pulsating and aggressive appeal of the car. The introduction of stylized Dark Smokey Headlights & Crystalline Octagonal Tail Lights enhance the contemporary look of the car. The new Honda Civic comes with more exclusive features that make it an even more desirable sedan. In line with the preferences of the customers, the audio system of the new Civic comes equipped with a USB port together with the CD player. The intelligent fuel economy indicator introduced in the new Honda Civic will enable the customers to achieve the good fuel efficiency. New Civic will be available in 3 variants – SMT, VMT & VAT. Honda civic will have an additional color option Polished Metal along with the existing colors available in the range. The new Civic SMT comes with two tone luxury high quality fabric seats with matching fabric on door panels & armrest. Honda Civic VMT & VAT comes with a steering mounted cruise control system that helps to cruise at the desired speed with one touch operation. It also comes with a new sporty fog light with garnish and newly designed alloy wheel. Overseas production of Civic began in Indonesia in 1975, and Civic vehicles are now made in 11 countries, including North America, Europe, Asia and South America. Total cumulative production of Civic models at the end of calendar 2004 was approximately 16 million units—making it one of the most popular models in Honda history.

Civic Hybrid
The Honda Civic Hybrid System features a 3-stage i-VTEC + IMA that employs Honda's 1.3L i-VTEC (Variable Valve Timing and Lift Electronic Control) engine to provide three stages of valve timing (low-speed, high-speed, and cylinder idle mode), combined with a compact and efficient electric motor, Honda's IMA (Integrated Motor Assist) system. Together with highly efficient CVT transmission, the system provides nearly 47% enhanced fuel efficiency than a regular 1.8L Civic AT without compromising on driving performance. The Civic Hybrid can deactivate all four of its cylinders and operate using only the electric motor in certain steady-state cruising situations. In addition, the internal combustion engine is switched off when car comes to a stop while the brake pedal is pressed. These factors contribute greatly to the reduction of fuel consumption and emissions, particularly in city traffic.
Honda Accord
The All-new Accord comes with 5-speed Manual Transmission and 5-speed Automatic transmission with Paddle shift, to give the exhilarating experience of F-1 racing. The AT now has Shift Holding System which avoids unnecessary gear shifting on winding roads and helps in hassle free drive. The handling is another key improvement in 8th Generation Accord. The chassis and the body have been renewed by introducing Honda's latest technology to achieve best in class handling. Together with Variable Gear Ratio (VGR) steering, the new Accord becomes quicker and more agile despite its big size. The new Multi − Link Rear suspension aids in stable driving. Safety of passengers and pedestrians is a top priority for Honda. The new Accord is equipped with the best of safety technologies, with intelligent six airbags, including side curtain air bags, Advanced Compatibility Engineering (ACE) body and G-Force Control Technology (G-CON) for enhanced safety of the vehicle occupants during a collision. The use of high-tensile steel has been considerably increased improving torsional rigidity, while also achieving major weight savings. The interior design blends luxury with advanced functionality including eight-way power seat adjustment with lumbar support, tilt and telescopic steering wheel, an advanced audio system with a centre multi−selector and USB port. The Honda Accord will be available in three types in both Automatic and Manual transmission − Accord 2.4, Accord 2.4 Elegance and Accord 2.4 Inspire. The 8th generation Honda Accord that was launched in May 2008 won the UTVi Autocar Best Luxury Car .

Honda CR-V

The new Honda CR-V offers its customers a distinctive combination of refined styling and high quality. The new CR-V comes with a refreshed look, sporting a new two-step front grille, a re-sculpted hood & front bumper design and oval shape fog lamps redefining the individuality of the vehicle. The new rear bumper further accentuates the stability of the car. The new CR-V is 45 mm longer than its predecessor and measures 4575 mm in length while maintaining the same width, height, ground clearance and head clearance. A new 10-spoke alloy wheel design replaces the previous 7-spoke alloy wheel design. The new wheel design gives the car a more aggressive stance and enhances its sporty looks. The Honda CR-V is available in 2.0 L - MT 2WD and 2.4L MT /AT Real-time 4WD. The 2.4 L model comes with a steering-mounted Cruise Control system with illuminated controls to ensure comfort and convenience for the customer with one-touch operation. Interior improvements focus on new features and functionality. The occupants’ safety has been further enhanced as the new CR-V comes equipped with six airbags - Dual SRS Airbags, Side-Curtain airbags and Side Airbags with Occupant Position Detection System (OPDS). The music system features a new USB port in the upper glove compartment in keeping with the latest trend of music storage. The overall interior color scheme has been brightened and gives a more premium look with chrome finish in audio controls & gear knob and coordinated color changes in the dashboard and centre console. The centrally located LCD meter display is now blue in color with design changes in the indicators for improved decipherability. The vanity mirror is equipped with a light to assist visibility during darkness. The Honda CR-V is sold as a Completely Built Unit (CBU) import




Sales Performance
The cumulative sales of the company during the Financial Year period April’ 08– Mar’ 09 was 52,420 units.
Total
42,727 units
Domastic Market
Growth of 14% over previous financial year
Honda City
37,545 units
City ZX
17,165 (since November 2005)
Accord
3,324 units
CR-V sales
1,858 units


Corporates Awards:
ICOTY 2009 - New Honda City
NDTV Profit – Car India & Bike India Awards 2009
Car of the Year - Honda City
Mid-Size Car of the Year - Honda City
Viewers’ Choice Car of the Year – Honda City
CNBC TV – 18 Overdrive Awards 2009
Viewers’ Choice Car of the Year – Honda City
Green Award - Civic Hybrid
BS Motoring Awards 2009
Car of the year – Honda City
Zigwheels Awards 2008
Car of the Year - Honda City
Sedan of the year - Honda City
UTVi Autocar Awards 2009
Viewers’ Choice Car of the Year - Honda City
Best Design Award – Honda City
Best Luxury Award – Honda Accord
2009 Green Award – Civic Hybrid
Apollo Tyres Auto India Best Brand Survey Awards 2009.
Very Reliable
Environmental Friendly
Good Advertising










Honda Motorcycle & Scooter India Pvt. Ltd



Honda Motorcycle & Scooter India Pvt. Ltd (HMSI)
is a fully owned subsidiary of Honda Motor Company
Limited, Japan. Honda is the world's largest
manufacturer of two wheelers. Set up in 1999,
it was the fourth Honda automotive venture in India,
after Hero Honda, Kinetic Honda Motor Ltd and
Honda Siel Cars India Limited. Headquarters of the
company are located at Gurgaon in Haryana state of India.
Honda Motorcycle & Scooter India Pvt. Ltd was founded on August 20, 1999 at Manesar near Gurgaon in Haryana. The foundation stone for the Honda factory was laid on December 14, 1999 and the factory was completed in January 2001.The company initially ventured into scooters as its joint venture agreement with the Hero Group precluded its entry into the motorcycle segment for five years. The company set benchmarks in the Indian scooter industry with the launch of its gearless scooter Honda Activa. Honda Dio, launched after it, was a slightly upgraded and trendier version of Activa. Honda Eterno was another addition to the repertoire of Honda scooters. First bike launched by HMSI was Honda Unicorn. It was followed by Honda Shine. All the products launched by HMSI were runaway hits in the market.HMSI factory at Manesar is built on 52 acres of land. Its initial production capacity was 100,000 scooters per year, which has now been upgraded to 6,00,000 scooters. The bike production capacity is 10,00,000 per annum. Initial investment behind the factory was Rs. 215 crores and has now grown to 800 crores.




Location of Factory :

The HMSI factory is spread over 27 acres, at Manesar, in Gurgaon district of Haryana. The foundation stone for the factory was laid on 14th December 1999 and the factory was completed in January 2001, in a record time of only 13 months.



Capacity: 100,000 scooters per year.
Initial Investment: Rs. 200 crores.
Facilities: gravity die-casting, steel and aluminium machining, heat treatment, press and fabrication shop, paint shop and frame and engine assembly. The HMSI paint shop is among the most advanced in the world with automated lines and a robotized paint booth.


Honda motorcycles

MODEL
CAPACITY
Honda CB Twister
110CC
Honda Shine
125 CC
Honda Unicorn
149.1 CC
Honda Stunner CBF
125 CC
Honda CBF Stunner FI
124.7 CC





Honda Scooters

MODEL
CAPACITY
Honda Eterno
147.7 CC




Honda Scooterettes/Mopeds


MODEL
CAPACITY
Honda Aviator
102 CC
Honda Activa
102 CC
Honda Dio
102 CC










Honda Dio



Honda Dio, manufactured and assembled in India by Honda's HMSI subsidiary, is India's first motoscooter introduced in 2001. With attractive body color and appealing structure, Dio makes its presence felt on the road.
The striking new Dio.When you’re India’s first motoscooter, you can’t help but GET NOTICED.














Honda Activa


The Honda Activa is the first scooter model released by HMSI for the Indian market. It was marketed as a family vehicle. Honda Activa is recommended for its more practical and consrvative styling, ease of use, better ride quality and the excellent 102 cc engine. The scooter is also known as a family two-wheeler for its higher load carrying capacity. The vehicle has the option of kick- and self-start. The chassis is of high rigidity under bone type and the body panels are moulded steel sheet.
Activa incorporates better rider comfort and includes the puncture-resistant "tuff-up" tyre and tube combination. It has low riding height and low noise 4-cycle engine. It gives the mileage of about 45 km per litre in the long run.










Honda Twister

Introducing the 110cc CB Twister. Great mileage like any 110cc. Highly affordable like any 110cc. Incredibly stylish unlike any. 110cc bikes will never be the same again.







Honda Shine
Marketed as the "Dream Machine", the Honda Shine utilizes the newly developed 125 cc Optimax engine, apart from a host of advanced technologies.[3] The motorcycle is targeted at the mid-range motorcycle segment.

Honda Stunner

This bike is a 125 cc bike with a sporty fairing, producing approximately 11 bhp
Go down Performance Avenue. Keep going straight down with the Wider Tubeless Tyres (A landmark is the The Black Alloy Wheels – impossible to miss)Stop at the Disc Brakes.Take a roundabout from The Sporty Half Chain Case (leaves your head spinning
really) and take the Handle Bar Weights (it’s a stable ride despite the challenging roads).Get to the newly constructed Tachometer (it’s a superb vantage point, you can see close to everything from here).





Honda Unicorn

The Honda Unicorn is HMSI's first motorcycle for the Indian market. It is powered by a newly developed 4-stroke, 150 cc engine and incorporates many cutting-edge technologies developed by Honda's international R&D team. The bike offers superior mileage in its class. The Unicorn is also the first bike in India to incorporate the advanced mono suspension system. The bike is touted as the "Flying Machine" by Honda

Honda CBF Stunner

Reprogrammed to the code of the CBR1000RR Fire blade.Upgraded to a PGM-FI engine. A High Speed Drive with top speeds of 100 km/hr. Preloaded with an auto save function that gives 65km/l.*A Malfunction Indicator Lamp for real time system diagnosis. The Handle Bar Weight made for improved stability. Bank Angle Sensor automatically switches off the ignition & fuel supply when bike tilts over a certain angle.Emission gasses as low as 1/10^th of BS II Norm.New 3D graphics make gaming a lot more fun.So Update to the Honda Stunner Version 2.0. Or get left behind.

















Honda Motors India Private Limited


HSCI parts operations.
Honda Motor India Pvt Ltd (HMI), the wholly owned subsidiary of Honda Motor Co. Ltd. formally began its operations from its corporate office in Greater Noida, UP.The plan to set up HMI was first announced in July 2006 by Mr. Takeo Fukui, President and CEO, Honda Motor Company, during his visit to New Delhi. Formation of HMI is part of the overall strategy to strengthen and integrate operations of Honda companies in India with respect to spare parts. HMI will begin its functions by immediately taking over the parts operations of Honda Siel Cars India (HSCI) and gradually integrate operations of Honda Siel Power Products and Honda Motorcycles & Scooters India Ltd.HMI will study the possibility of establishing a similar synergistic relationship with the other Honda’s joint venture company, Hero Honda Motors Ltd in the near future.Starting with a capital is Rs 15 crore, HMI has targeted a turnover of Rs 180 crore for the 2007-08 financial year.HMI will have a new warehouse facility to stock the parts of motorcycles, automobiles and power products together which will be utilized along with other common resources like transportation, logistics and system development to help improve cost and operational efficiencies by up to 20%. This would ultimately result in overall benefit to customers by way of quality services like delivery of spare parts within 24 hrs and other cost advantages. Mr Masahiro Takedagawa, Operating Officer, Honda Motor Company, who is also the President and CEO of HSCI, will head the new company as its President & CEO.



Plan–Do–Check–Act Cycle
Also called: PDCA, plan–do–study–act (PDSA) cycle, Deming cycle, Shewhart cycle
Description
The plan–do–check–act cycle is a four-step model for carrying out change. Just as a circle has no end, the PDCA cycle should be repeated again and again for continuous improvement.
Figure 1: Plan-do-check-act cycle
When to Use Plan-Do-Check-Act
As a model for continuous improvement.
When starting a new improvement project.
When developing a new or improved design of a process, product or service.
When defining a repetitive work process.
When planning data collection and analysis in order to verify and prioritize problems or root causes.
When implementing any change.


Plan-Do-Check-Act Procedure
1. Plan. Recognize an opportunity and plan a change.
2. Do. Test the change. Carry out a small-scale study.
3. Study. Review the test, analyze the results and identify what you’ve learned.
4. Act. Take action based on what you learned in the study step: If the change did not work, go through the cycle again with a different plan. If you were successful, incorporate what you learned from the test into wider changes. Use what you learned to plan new improvements, beginning the cycle again.

In Six Sigma programs, the PDSA cycle is called "define, measure, analyze, improve, control" (DMAIC). The iterative nature of the cycle must be explicitly added to the DMAIC procedure.

Environment
Honda has always wanted to pass on the beautiful natural environment to the next generation, and will continue its environmental conservation activities, meeting the high goals that it has set independently.
Developing Green VehiclesAt Honda, we are striving towards developing zero-emission in all our vehicles. We are the first company in Japan to meet the most recent exhaust emission regulations. To reduce the environmental burden of four-stroke engines, we have developed a unique exhaust air injection system and a programmed fuel injection (PGM- F1) (PGM-F1) system, which is currently in use in the HONDA VFR motorcycle. On the other hand, the Giorno Crea, is a new generation, environment friendly 50cc scooter that is highly fuel-efficient.

Eco-Friendly FactoryHonda's production facilities across the world also actively pursue energy-efficient methods and prevent water pollution by reducing industrial waste. Honda has taken aggressive initiatives to reduce the environmental impact of its manufacturing operations, by implementing its concept of the "Green Factory". HMSI too is actively working towards establishing an environment management system.

HMSI Environmental Policy
As responsible members of society and industry, Honda Motorcycle and Scooters India Pvt. Ltd. (HMSI), recognize that well being of humans and conservation of earth's environment is important.HMSI got ISO 14001 certification in Dec. 2002, which is committed to achieve, environmental excellence in all its industrial activities.HMSI will establish its environmental management system following PDCA cycle and continuously work to make it more effective. The policy will be well disseminated to our employees as well as to the public at large.

ISO 14001 POLICY
Conserving environment through preventing pollution at its source of generation and strengthening our existing pollution control system.
» Promoting conservation of resources such as energy, water, oil and grease and other raw materials, by reusing, recycling and minimizing the waste generation.
» Complying with all applicable legal/regulatory requirements and strive to go beyond wherever possible.» Regular monitoring and reviewing of environmental objectives and targets.